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POSB | POSB PAssion Run For Kids | 2017 | Marina Promontory

Augmented Reality (AR) Mobile Application

Infinity Core was commissioned to develop and release a mobile application for the POSB Passion Run for Kids.

Software Platforms, Mobile Application, Augmented Reality, Events

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A couple of family and their children gathering around to scan an image of POSB's mascot, Smiley the squirrel, to download the POSB Passion Run for Kids AR Mobile App
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THE OBJECTIVE.

The purpose of the application is to let runners/participant use the mobile app to view the event information and participate in “treasure hunt” and “colouring” activities which increases brand awareness and also learn about the values and history of POSB.

HOW IT WORKS?

POSB Fun Run for Kids Augmented Reality Mobile Application – iOS and Android

 

More than 1000 downloads and active users participated in the activities during the event. As a result of the AR application, the smiley mascot and POSB brand was shared multiple times on social media.
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A crowd of kids preparing for the POSB Passion Run

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CONTACT US

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Do visit www.infinitycore.sg or follow us on facebook for more information and latest updates.

 

For sales enquiries, please email us at sales@infinitycore.sg/shah@infinitycore.sg.

For partnership and business related enquiries please email us at weekeong@infinitycore.sg