OOH Mediacorp | Fairprice On OOH Campaign | 2018 | Multiple Locations
Our Interactive team was commissioned to develop a branded spin and win lucky draw.
Events, Games Development, Touch Screens
NTUC Fairprice main objectives are to create brand awareness, increase downloads and market their upcoming Fariprice On mobile application, by going digital that needs to be some form of digital engagement that is exciting and fun while allowing multiple product brand placement as well.
The Spin & Win display was fitted onto the outer casing of the truck, where the participants will just need to click on a button to activate the spin.
When the Fairpice On logo matches for 3 columns the participant wins a prize. There is a backend system which tracks the number of prizes given out.