APB Singapore | Singapore Grand Prix | 2018 | Social Bar & Hybrid @ F1
Our interactive team was commissioned to develop unique augmented reality (AR) photobooth for Heineken Singapore – Heineken 0.0 Social and Hybrid Bar, in conjunction with SGP F1 night race.
Software Platforms, Games, Hardwares, Sensors, Augmented Reality, Experiential
Heineken intended to increase awareness as part of their launch about Heineken 0.0 and also to let customers have fun when they participate in the event. While letting the public know about their 0.0 alcohol beer, which is great for any occasion and time.
With the need to have data collection for sales and marketing, we devised a fun and engaging photobooth for the consumers.
Infinity Core’s Interactive team deployed a Augmented Reality 3D Suit Photobooth, which allows users to take a photo with a 3D Heineken Racing Suit, which they can see themselves wearing the suit on the screen.
Afterwards, the users photo will be taken via a camera and they can customize their own photos and have it sent to their email.