Utilizing a digital touchscreen kiosk, the memory game requires participants to tap on the screen to match all ten pairs of pictures in the shortest time possible. Pictures of the M series cars are used in the memory game to subtly leave a lasting impression of the promoted cars on players. The kiosk game also has an option for players to enter their contact details for a BMW representative to reach out to them post-event. Upon completing the game, participants could walk away with exclusive prizes and stood a chance to win a grand prize.