BMW | BMW M Town | 2019 | Multiple Locations
Infinity Core developed and deployed an interactive touch screen memory game for BMW as part of their marketing campaign.
Interactive Software, Events, Games, Touchscreen
Through an interactive memory game with attractive prizes to be won, BMW sought to promote their M series cars, increase post-event engagement, and collect customer data.
Utilizing a digital touchscreen kiosk, the memory game requires participants to tap on the screen to match all ten pairs of pictures in the shortest time possible. Pictures of the M series cars are used in the memory game to subtly leave a lasting impression of the promoted cars on players. The kiosk game also has an option for players to enter their contact details for a BMW representative to reach out to them post-event. Upon completing the game, participants could walk away with exclusive prizes and stood a chance to win a grand prize.