Police x Lewis Hamilton | Grand Prix | 2020 | Online
Infinity Core developed a digital interactive microsite game for Police x Lewis Hamilton as part of their marketing campaign. The campaign was deployed in 4 countries: Singapore, Australia, Philippines, and Indonesia.
Microsite, Microsite Game, Website Development, Design
Through a microsite game with attractive prizes to be won, Police sought to engage with its existing customers, increase the awareness of its Police x Lewis Hamilton eyewear collection, and encourage purchases.
Our website team developed a simple racing-type microsite game where players gain points by steering the car from side to side to collect coins and police badges. Hitting other cars or obstacles will result in “Game Over”.
Players who scored 200 points or more in the game will be entitled to a free voucher. For three consecutive weeks, the top 10 scorers on the leaderboard were each rewarded with attractive prizes.