Wondering what interactive digital means? Curious about microsites/apps and how experiential marketing can help businesses? Confused about the difference between UX and UI? Well, look no further! This blog is for us to share the vast amount of knowledge we have accumulated over the years. We...
Experiential Marketing has been one of the buzzwords of the marketing world since 2017, however, it is not a new form of marketing, and has been around for a long time. But first, what is Experiential Marketing? Experiential Marketing is a way for brands to build a...
Microsites are a useful platform for businesses and brands to reach their target consumers. The term tends to be interchangeable with other terms like “branded blog”, “communication platform,” or “independent campaign”. They’re all essentially the same thing. They basically; a website that publishes content for...
Covid-19, also known as Corona, is a virus that is currently spreading across the world. There have been more than 150,000 reported cases, and at least 6,000 deaths since late December last year. To try and combat the spread of the virus, the Singapore government has...
Mobile Development is about developing applications for phones, tablets, smartwatches, and all other portable wearable devices that have a mobile operating system. But that doesn’t mean the development of solely mobile applications as in today’s increasingly mobile world, web developers must think about making their...
In light of the current pandemic, more and more innovators and entrepreneurs are trying to find new ways to do things. Innovators and entrepreneurs are taking previously traditional technology, such as conventional vending machines, and adding touchless options, and sensors, upgrading the interaction, as well as...
Microsites are brand-specific websites or a single web page that companies can use to promote their products, events, or even link with a campaign. They are usually hosted on their domain or the company’s subdomain. Most of them have a different URL from their company...
Customers today want businesses to consider them as unique individuals, catering to their personal preference and purchase history. Hence organisations are turning towards technology to give customers what they want. The Fashion Industry is one such industry, and it can be considered one of the most...
When the word gamification is used, many people start thinking of marketing gamification as some type of loyalty program, but no, it is more than just that. Gamification is about adding game mechanics into traditionally non-game environments such as websites, online communities, or business’ intranets to...
The term virtual events might sound a little high-tech and futuristic, but people have been organising them since 1993 when the world’s first Livestream was aired of a coffee maker in the mid drip. This Livestream garnered millions of views. ...