Microsites are a useful platform for businesses and brands to reach their target consumers. The term tends to be interchangeable with other terms like “branded blog”, “communication platform,” or “independent campaign”. They’re all essentially the same thing. They basically; a website that publishes content for...
Microsites are brand-specific websites or a single web page that companies can use to promote their products, events, or even link with a campaign. They are usually hosted on their domain or the company’s subdomain. Most of them have a different URL from their company...
Customers today want businesses to consider them as unique individuals, catering to their personal preference and purchase history. Hence organisations are turning towards technology to give customers what they want. The Fashion Industry is one such industry, and it can be considered one of the most...