27 Jun Top 5 industries using AR interactive technologies
Augmented Reality (AR) is a technology that more and more brands and businesses are picking to help create a unique interactive digital experience for their target consumer. AR was supported to change a lot of things for various types of industries like healthcare, education, retail, etc.
Fast-Moving Consumer Goods (FMCG)
The FMCG industry is one that is incredibly saturated. It is continuously evolving and changing to fit the needs of consumers. Current trends suggest that consumers want products that simulate emotions at a deeper level or grab attention instantly. As such, it is no surprise they have picked up emerging technologies such as AR which can help FMCG’s brands create an unforgettable experience.
In 2018, 7-Eleven wanted to create an AR experience for its 7Rewards app for consumers aiming to increase store visits and sales in North America. They turned to Zappar to help deliver fun and rewarding AR experiences which included mini-games, shareable face filters and celebrity photo opportunities, which also helped users earn 7Rewards points, combining immersive AR experiences with tangible on-going rewards.
Altogether, 7-Eleven saw over 10m engagements in just 12 months, as well as saw a 16 per cent sales uplift for beverage brands. The AR experience within the app helped deliver 40 incremental trips per store.
In June 2019, when Tiger Beer launched 20 Singapore-themed Tiger Beer bottles, it was revealed that there were AR features hidden in four of its district-dedicates designs. By scanning the distinct symbol on the beer bottle using Facebook’s in-app camera, users will be able to see landmarks “pop-up” on their smartphone.
This created an added level of engagement between consumers and Tiger Beer and provided for an unforgettable, unique experience for consumers.
Integration of AR in retail marketing efforts aims to build consumer relationships, boost sales, as well as add value to a shoppers experience. Through AR, retailers are using the opportunity to attract their target consumer through unforgettable, interactive, digital experiences.
Through AR, retailers can help customers gather in-store information about products. For instance, American Apparel created an AR application that allowed customers to scan in-store signs to see product information, customer reviews, colour options, as well as pricing.
The app also allowed users to watch videos of models wearing American Apparel, and send products to friends to look at. While users can find all this information online without the AR app, it does help create a link between offline and online shopping, which helps create a more cohesive experience.
AR can also be used as a virtual fitting room for retailers. Busy fitting rooms can be a deterrent for shoppers, and shoppers might even decide its a hassle, and not bother trying to buy anything they cannot buy.
To try and remedy this problem, Topshop used AR and Kinect motion-sensing technology to create a virtual fitting room for shoppers in their Moscow store. Customers would stand in front of the camera, and be able to see how clothing items looked on them without physically trying them.
AR fitting rooms are ideas that can help remedy the problem of crowded fitting rooms. Still, it can also help create an immersive and fun experience in-store, potentially encouraging shoppers to return.
AR can breathe new life into the traditional classroom, bringing extra creativity, interactivity to any subject. AR has the potential to introduce new and engaging methods for teaching and studying, helping students better comprehend and understand the information they are being taught. It can also help nurture passion and interest in subjects.
AR can be used to support textbook materials; students can scan covers of textbooks and get short descriptions of what they’re about. There can also be 4D AR flashcard. Octagon Studio has created a set of AR flashcards called Dinosaur 4D+ that give students better ideas on what dinosaurs look like as well as provide information about their habitats, biology and origins.
Using AR to support textbook materials can add another dimension to learning; this will one day become a hybrid of traditional approaches and innovative, practical illustrations of complicated concepts.
Travel and Tourism
AR has become increasingly popular with the travel industry because it enables hotels to enhance the physical environments they are trying to encourage consumers to visit, this includes local sights and hotel rooms etc.
The Hub Hotel from Premier Inn, a British resort, made AR compatible wall maps, which they then placed in their hotel rooms. When viewed through a smartphone or tablet, the wall map will provide extra information about some of the places of interests, serving as a tourist information tool.
The most common use of AR within the tourism industry is to introduce interactive elements into hotels, improving the overall experience, giving the industry the ability to provide customers with information on demand. Modern customers are also in the habit of using their smartphones a lot, so the step towards using AR application on phones is not a big one.
AR development within the healthcare sector has been advancing significantly. A lot of AR health & fitness apps are changing the way healthcare professionals see and use technology in the industry. AR has been proven to have many uses, from helping medical professionals complete their day-to-day tasks more accurately and efficiently, to aiding doctors in diagnosis or surgery.
Some AR applications can help locate veins in patients when a blood sample needs to be drawn from patients; they are also being used by medical professionals in empowering patients. Some application has also been developed for patients can self-diagnose minor ailments so users can visit doctors immediately.
In the end, AR is capable of so much more than catching Pokemon. AR was created to improve the completion of tasks, and it is clear, in many ways, it has. They’re tools that bring many advantages to the table, and it would be a loss for any company to not at least look into what AR can bring to their brands and businesses.
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