SCMP Asia Matters Event – Interactive Solutions

Events, Software Platforms, Hardwares, Interactive Solution

South China Morning Post’s Asia Matters Campaign – Singapore

Interactive Photobooth, Digital MCQ Quiz, Digital Social Reflection Wall.

Infinity Core was commissioned to designed, developed and deploy 3 interactive solutions for South China Morning Post (SCMP) during their inaugural “Asia Matters” campaign.

The Objective.

The ‘Asia Matters’ campaign also underlined the growing urgency for global citizens to be well-informed with news, analysis and a plurality of views to help navigate through times of disruptive forces and constant change – a vital role SCMP has been playing as a trustworthy media brand with strong Asian expertise and robust international perspectives throughout its 115-year history.


At the event, SCMP also showcased its journey from a local newspaper to a global media company that now serves a wide international community. Asia now forms 40% of the Post’s global readership, followed by the USA as its fastest growing market (30%), and the rest of the world (30%).

How it works?

Interactive Instant Print Photobooth – We developed an interactive photobooth that allows users to remove the physical background and replaces it with a digital photo, with a total of 10 selection for the user to choose from thus bringing them to a digital/virtual environment. The photos are also sent via email to the email addresses keyed in by the users.


Interactive Digital Quiz – The users/players have to answer 5 Multiple Choice Questions (MCQ) within a set duration (e.g. 30 seconds). Once the players have completed all questions or “time is up”, they will be directed to the score page and a “Thank You” page.

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