Our interactive team, developed an interactive game with a simple one tap/click mechanic. Players simply need to tap on the most “raining/falling” hearts to get more points. Roses are redeemed at the end of each sessions based on their high score. Players are also needed to take a photo of their game and #hashtag on Instagram to receive the roses.
This campaign through the use of the interactive game, attracts many couples and onlookers to participate which reached the target of increasing brand awareness to the Mandarin Gallery branding.
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February 24, 2015