Carle – Interactive Automobile Experience

Interactive Software, Web Application, CRM & CMS, Branding, Hardware

Carle | Launched in 2017

Singapore’s First  Interactive Digital Automobile Platform

Infinity Core designed and built Singapore’s first safe and transparent automobile purchasing platform. An Online to Offline (O2O) concept, the interactive platform serves to help customers make the best buying decisions through a transparent system. Combining with the idea of interactivity and customisable content and information, Carle’s website offers customers a new and unique way to purchase cars.

The Problem & Solution.

A end to end development for Carle – from creatives to ideation & conceptualisation to web app development to backend server development and lastly, interactive hardware instation.  Equipped with a 65inch and 55inch 10-point capacitive touch screen display installed in Carle’s showroom, we provide potential car buyers a whole-new shopping experience.

How it works?

While walk-in customers can view the physical cars on-site, Carle’s interactive website comes into play when they need more information on each car. An animated video designed and created by our creative team will educate potential customers on how the online buying process works. Customers will then be able to select the car and information (e.g. Car models, specifications, colors, prices), making the whole buying experience interactive and personalized to each customer. On-site staffs will provide additional assistance when needed.

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