The Music Run by AIA – Interactive Augmented Reality (AR)
Our interactive team design and developed a mobile application for the The Music Run by AIA with the use of Augmented Reality (AR) technology. Deployed for both the iOS and Android. the mobile app allow runners to have a new digital experience and ‘insta-worthy’ moment via the app along with numerous Augmented Reality (AR) markers placed around the running route. Runners simply point, snap and share via social media – A contest to find all markers was also in placed to encourage runners to snap and share.
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