Singapore Airlines Krisflyer | Game of Myles | 2019 | Online
Infinity Core developed a digital interactive microsite game for SIA KrisFlyer mascot - Myles launch campaign.
Microsite, Microsite Game, Website Development, Design
To develop a microsite game to engage KrisFlyer’s members and also to reach out to potential customers to increase sign ups for the KrisFlyer membership.
The game was also scheduled to release in several different countries around the world.
Our website team developed the first microsite game – ‘Game of Myles’ for Singapore Airlines KrisFlyer Mascot.
As the objective is to drive increase in sign up for the KF membership and also to educate the public that KrisFlyer points are not only redeemable within travelling. We placed several icons representing the various occasion and types of spending that can earn KF miles.
The game comes with a leaderboard that winners could stand to win attractive prizes. Also we embedded our own proprietary security system to prevent hacking and malicious attack.