Our website team developed the first microsite game – ‘Game of Myles’ for Singapore Airlines KrisFlyer Mascot.
As the objective is to drive increase in sign up for the KF membership and also to educate the public that KrisFlyer points are not only redeemable within travelling. We placed several icons representing the various occasion and types of spending that can earn KF miles.
The game comes with a leaderboard that winners could stand to win attractive prizes. Also we embedded our own proprietary security system to prevent hacking and malicious attack.