Singapore Airlines Krisflyer | Celebrate With Myles | 2020 | Online
Infinity Core developed a digital interactive microsite game for SIA KrisFlyer as part of their marketing campaign.
Microsite, Microsite Game, Website Development, Design
Through a microsite game, KrisFlyer aims to increase the number of sign-ups for their membership, engage new and existing members, and also to educate the public on how to better utilize their KrisFlyer points.
Our website team developed a microsite game – ‘Celebrate With Myles’ for Singapore Airlines KrisFlyer Mascot.
Similar to Candy Crush, the game requires players to line up three or more icons to earn points. We also placed several icons representing the occasions and types of expenditure that can help members earn KrisFlyer miles.
The game comes with a leaderboard where the top scorers stood a chance to win 50,000 KrisFlyer miles. Also, we embedded our own proprietary security system to prevent hacking and malicious attacks.