24 Apr Defeating Cabin Fever with Virtual Events
The term virtual events might sound a little high-tech and futuristic, but people have been organising them since 1993 when the world’s first Livestream was aired of a coffee maker in the mid drip. This Livestream garnered millions of views.
But things have advanced drastically since that time with tech and social media upgrades opening new doors from people to connect online. Virtual museum tours, live Q&As with astronauts in space, even some conferences have gone partially or entirely digital, the sky is the limit.
Moving events can help reduce costs and carbon footprints, increase the accessibility to a broader audience, and most importantly, reduce the number of people in the same space, especially during this time of COVID-19.
Business and organisations have already started organising virtual events on the web, but it’s not too late to still catch up, so here is all you need to know about virtual events, as well as their pros and cons.
What is a Virtual Event?
A virtual event is any organised meet-up that happens online instead of in a physical location. These meet-ups and activities can be anything from small Q&A sessions, large-scale conferences with thousands of attendees to virtual online shop fronts.
There are many different sorts of virtual events that a brand or business can organise, and here are some of the few that can be conducted.
Virtual Museum Tours
During this current outbreak, museums and art galleries are closing. However, this is not a missed opportunity. Curators can take the chance to cater to an online audience stuck as home with virtual tours. By creating online archives for the audience on either a microsite or on mobile applications, curators can change up how art is usually interacted with.
KAWS: COMPANIONSHIP IN THE AGE OF LONELINESS is one such example of a virtual tour. Due to the current COVID-19 pandemic, the National Gallery of Victoria has been advised to temporary close til the 30 June. As such, they decided to take the Kaws exhibition Virtual, allowing anyone to just open a browser and simulate walking through the exhibition, all from the safety of their homes.
To spice up the experience, museums can look into adding facts and insights and deliver them in a new interactive and fun way. The audience can answer quizzes and earn points for the correct answer to win a digital prize or coupon, or maybe a treasure hunt to find all the art pieces for children to enjoy.
These applications and microsites can even continue to be active once museums and art galleries open up again. They will be able to add a new interactive depth for the audience to enjoy, allowing them to gain an unforgettable experience.
Property Showrooms are another thing that is suffering during this outbreak. But having a virtual 3D Showroom can empower consumers to make purchasing decisions faster without having to visit a physical showroom. All this can be done through either a microsite or a mobile application, reducing the amount of contact needed.
Virtual showrooms can provide consumers with the experience of being at a place without physically being there. They can still have the chance to interact and learn information about the property all from the comforts of their own home. The experience will also be attention-grabbing for consumers, engaging and providing a unique experience.
Educating and informing consumers will also be a new and exciting way of interacting for consumers. Virtual showrooms can strategically display text, image, link videos and audio, providing all the information that the consumers need at the touch of a button.
How-to’s, Tutorials, and Classes
If a brand or business has a product or service that they want to introduce or explain how to use, a how-to or tutorial is an excellent way to go. They can be used to provide tips, tricks and instructions.
Brands and Businesses can also turn it up, and do full classes virtually, yoga instructors can teach, or chefs can conduct yoga classes. Virtual courses are flexible in the way that they can deliver lessons, unlike that of traditional classrooms where students would listen to a lecture and take notes.
Online classrooms give learners freedom in how they interact and engage with the material. Teachers can gamify lessons, increasing interest and retention of information for students.
One good example of a virtual classroom model is TutorRoom. The platform provides whiteboard tools, PDF uploads, messaging and videos, among other things. Teachers can schedule their classes. Depending on what is needed, it is possible to build up software that works for customers requires creating interactive, engaging digital lessons for students.
Consumers want the chance to catch a glimpse of everything, to connect better with a brand or a business. Such places like museums, galleries, theatres, or even backstage of concerts. Companies don’t also need to be an attraction for this to work, consumers want to see the insides of factories, offices, how things are made, and how things work.
These are some of the options that brands and businesses can look into but are not limited to. Advances in technology have made previously impossible things possible, and the only way to confirm it is objectionable is to try.
Feel free to drop us an email at firstname.lastname@example.org, or visit our website at infinitycore.sg if you have any virtual ideas that you want to see come into fruition.