Our interactive team had a chance to develop two great interactive experiential installations, which are the Augmented Reality (AR) Photo-booth and Projection with Dance Floor for our client at Heineken 0.0 Booth in conjunction with SGP F1 night race. Heineken intended to increase awareness as part of their soft launch about Heineken 0.0 and also to let customers have fun when they participate in the event.
The first installation is Interactive Experiential Projection and Dance Floor. This can be played simply by standing in front of the projection and the sensor capture all the movement of players then allow them to interact with the objects on the projection screen.
The second installation is AR Photobooth, which allows users to take a photo with a 3D Heineken Racing Suit, which they can see themselves wearing the suit on the screen. After taking the photo, users can proceed to customize their own photos and they can send the photo to their personal email. As the result, this help the brand to collect users data and understand the need of users about new location for Heineken 0.0.
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September 16, 2018